
Modelli ed esperienze a confronto: branding merchandising e spazi commerciali museali
Hervé Guyardeau, Reunion des Musèes Nationaux Grand Palais
Joelle Marty, Association Museum & Industries
Antonio Romano, Inarea
Laura Silvestro, Librerie, editoria e merchandising Zetema
Giuseppe Costa, Costa Edutainment SpA e Consigliere
AICC
Lara Gennari, CoopCulture, Project Leader Culture Concept Store
Chair: Francesco Palombi, editore