The Focus

  • Accessibility, usability and sustainability of museums, cultural sights and destinations: infrastructure, environment, spaces, audience development, fund raising, communication, education, empowerment, networking, assessment, social cohesion;
  • National museum system: the starting of the Italian network of public and private museums, modalities of accreditation of individual cultural locations, the adoption of quality standards to which every structure must adapt in order to join the national system;
  • Creative and cultural industries and cultural heritage (CCI): advanced frontier of development to generate innovation and social quality;
  • Communication & Heritage Interpretation: immersive and interactive technologies, devices and applications, content for the enhancement and preservation of cultural heritage;
  • City of art, historic landscapes and Unesco sites: experiences and valorization paths;
  • Italian and European capitals of culture: territorial development projects through culture;
  • Paths, historical villages, food and slow tourism: the new tourist circuits with an added experiential value;
  • Smaller, corporate and thematic museums: a large (and unknown) resource for the country, storytelling, resources and projects for an integrated development;
  • 2018 Year of EU-China Tourism: cooperation projects for a sustainable development of cultural heritage.