
Comparing models and experiences: Branding, merchandising and museum commercial spaces
Hervé Guyardeau, Reunion des Musées Nationaux Grand Palais
Joelle Marty, Association Museum & Industries
Antonio Romano, Inarea
Laura Silvestro, bookshop, publishing and merchandising Zetema
Giuseppe Costa, Costa Edutainment Spa and advisor AICC
Lara Gennari, CoopCulture, Project Leader Culture Concept Store
Chair: Francesco Palombi, editor